Assets NYC is a new streetwear brand that launched in 2024. I chose the name "Assets" because an asset is something useful or valuable—a person, thing, or quality that everyone desires in various aspects of life. Everyone wants to be seen as a positive influence, reliable, valuable, and needed, in other words an asset. No one wants to be viewed as a liability, which can cause problems, embarrassment, or hinder success. This philosophy is reflected in our slogan: "Always an Asset, Never a Liability."
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